Newsletter #28. Sharpen Communication and Influence

Peak Performance Leader Newsletter - Week 27

Clarity Alone Isn’t Enough. You Have to Communicate It.

You may have a clear vision.

Your priorities may be strategic.

But if your team, board, or clients can’t clearly express what you are doing and why it matters, your influence will stay limited.

Clarity in your head doesn’t guarantee clarity in the room.

Many leaders assume they’ve communicated because they’ve spoken.

But true communication isn’t about what you say.

It’s about what people understand, remember, and act on.

Your influence rises or falls with your ability to communicate clearly and consistently.

Why Strategic Communication Matters More Than Ever

We live in a noisy world. Emails. Updates. Alerts. Messages. People are already overwhelmed.

They don’t want more information.

They want relevance.

They want clarity.

When you speak with grace, truth, and purpose, you cut through the noise and show people the next step.

Your words do more than inform. They shape culture, build momentum, and cast vision for the future.

Signs Your Communication May Need Sharpening

Even strong communicators can drift into habits that weaken influence. Here are a few signs:

• Your team regularly misunderstands priorities

• People ask for clarification after meetings

• You find yourself repeating instructions often

• Your vision doesn’t surface in daily conversations

These are not failures. They are opportunities to refine how you lead through words.

3 Keys to Sharpening Your Communication and Influence

1. Communicate with Purpose

Before you speak, ask: What is the single most important takeaway I want them to remember?

Then say it first, say it last, and make it stick.

2. Simplify Your Language

Avoid jargon and long explanations.

Use short sentences, strong verbs, and word pictures.

Paint a picture of what success looks like and why it matters.

3. Reinforce What Matters

Repeat your vision often.

Tie decisions back to your values.

Tell stories, not just stats. Stories inspire action.

Repetition isn’t laziness. It’s the foundation of lasting influence.

A Scriptural Model for Influence

Colossians 4:6 reminds us: our words should be full of grace and seasoned with salt.

Grace-filled words create trust.

Salt-preserved words protect what is true.

Together, they form the foundation of faithful, lasting influence.

Faith-driven leaders communicate truth and wisdom in a way that moves people toward alignment, action, and shared purpose.

Your Leadership Challenge This Week

✅ Choose one key message you need to communicate this week

✅ Write it out in one clear sentence

✅ Say it simply, repeat it consistently, and connect it to your mission

✅ Ask a trusted teammate what they heard, and adjust if needed

Want to Grow Your Influence with Greater Clarity?

At The Clear Path Workshop: Clarity, Conviction & Confidence for Faith-Driven Leaders (Sept. 15–16), we’ll walk through how to communicate your vision in ways that unite people and multiply your impact.

This two-day event is for leaders who don’t just want to be heard - they want to be understood and followed.

🎯 Save your spot here: philroutly.com/workshop

When your words flow from faith and align with God’s purpose, your leadership becomes more than effective. It becomes transformational.

On your side,

Phil